Roberta Montafia, JD, Virtual Law Marketing Officer
Lawyer Roberta Montafia is our virtual chief marketing officer (CMO). She will work with you and your firm to assess your needs and craft a strategic law firm marketing plan that will help you realize the results you want.
Roberta has spent her entire career in the legal industry. Her experience covers a wide range of geographies including several years working in Europe, which allowed her to add an understanding of the international legal marketplace to her already deep law firm marketing background.
This experience, coupled with her former position as Global Chief Marketing Officer for Baker & McKenzie, one of the world’s largest law firms, has given her an advanced understanding of legal developments and opportunities globally.
Depth of Law Firm Marketing Knowledge
Roberta gained her knowledge of the offshore law firm marketing world when she was recruited as the first Marketing Director for Appleby’s, one of Bermuda’s largest law firms. She was responsible for the strategic business development of the law firm and its business subsidiaries, and was instrumental in the creation of the firm’s first web-based product.
Over a nearly 5-year tenure with the firm her strategic marketing leadership resulted in the firm becoming well known for its innovations on many fronts; for its web-based legal tools, as well as for original insurance products.
Legal Marketing Hall of Fame
Roberta is a graduate of the University of Massachusetts and earned her Juris Doctor from Suffolk University Law School.
She is a Fellow of the College of Law Practice Management, a 2008 inductee in the Legal Marketing Association Hall of Fame and a former President of the Legal Marketing Association, under whose leadership the organization made many strategic advances in the areas of member value, technology applications and organizational efficiency.
Legal Marketing & Business Development Seminars
She has authored numerous publications and is a frequent panelist and speaker at bar associations, specialty bars, CLE programs and legal marketing and business development seminars.